

Players can purchase power-ups, with fantastical watches transferring special powers to the players' wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games in the fastest times.Timex first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave's live, virtual, and interactive Justin Bieber concert and AmazeVR's Megan Thee Stallion VR Concert Tour, "Enter The Hottieverse," with virtual Timex watches added to the wrists of each user's avatar using special VR hand tracking capabilities. "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Timex has ventured into the metaverse before and now we are going full throttle into gaming, with additional virtual, immersive experiences, and entry into web3 coming soon."The collaboration will be supported with a fully integrated campaign, bridging the virtual world with real life experiences, such as in-game giveaways, partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker."For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection," said Landon Barker. "As the official timekeeper of the metaverse, we're playing with the concept of time and merging analog technology with a digital world within one of the world's most popular multiplayer online games, Fortnite. Vice President, Brand & Creative at Timex Group. The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolize empowerment by providing players with additional speed and powers that give them a competitive edge."Timex has been a disruptor for nearly 170 years, we have history in the unexpected," says Shari Fabiani, Sr. 10, 2022 /PRNewswire/ - Today Timex®, the #1 selling watch brand*, launches a unique and interactive experience that will have players ready to "Race Against TimeX" in Fortnite®, one of the most popular video games in the world.

The #1 Selling Watch Brand In The US Gamifies TimeAnd Becomes First Watch Brand To Have A Dedicated Island In Fortnite CreativeMIDDLEBURY, Conn., Nov.
